Google Analytics gives us information about the usage of our website. This tells us for example how often individual pages are visited and how long visitors stay there in average. The IP addresses of visitors are stored anonymously by Analytics.
Or you may opt out of Google Remarketing on the Google Ads Settings page.
The legal basis is Art. 6 para. 1 lit. f) DSGVO, European Union . Our legitimate interest is the analysis, optimization and economic operation of our Internet presence.